Templates / Strategy
A marketing strategy template built around decisions.
Use this template to create a concise strategy that guides real work. Each section should contain a choice, its rationale, and any evidence or assumption behind it.
1. Business objective
State the business outcome, time horizon, current baseline, and why marketing can influence it.
2. Priority audience and positioning
Describe the buying situation, needs, alternatives, and reason to choose your offer. Avoid an audience so broad that it cannot guide a message.
3. Channels and activities
Assign each channel a role, then list the few recurring activities and campaigns needed to perform that role.
4. Budget, KPIs, and review
Set resource limits, leading indicators, business outcomes, owners, and a review cadence.
Frequently asked questions
Questions about templates / strategy
How long should a marketing strategy be?
It should be long enough to make the critical choices clear. For many small teams, a few focused pages are more usable than a large presentation.
Can AI complete this template?
AI can create a useful first draft from your context, but you should review assumptions, claims, priorities, and feasibility.